socalTECH

APRIL 30, 2013

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

APRIL 6, 2011

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

Demand 182

Demand Mobile Media Java 182

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. This event will attract investors, founders, entrepreneurs and executives who need to understand the rapidly evolving tech and trends in mobile local media and its application in targeted advertising. See [link] (more)

LAVA 100

LAVA Mobile Media Case Study 100

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

SoCal Tech Calendar

MARCH 27, 2012

Tuesday, March 27, 2012 -- Mobile Media Summit West. What's the best way to use Mobile in a marketing mix? How can mobile work best for branding and direct response performance? How are leading brands and agencies using mobile to not just reach, but engage their audiences?

Mobile 100

Mobile Media Marketing 100

socalTECH

FEBRUARY 13, 2020

Aliso Viejo-based Smith Micro Software says it has acquired the operator business of Circle Media Labs , a developer of parental control software. Circle Media Labs' operator business includes two key customers, T-Mobile USA and Sky, according to Smith Micro. Smith Micro said the asset deal was worth approximately $13.5M

Media 113

Media Outsource Development Mobile Platform 113

socalTECH

SEPTEMBER 12, 2011

Los Angeles-based Mobile Roadie , the developer of branded mobile apps for celebrities, musicians, and brands, has snagged a VP away from fellow Los Angeles firm Topspin Media. According to Mobile Roadie, it has added Andrew Mains as its Chief Operating Officer. He also has served at Universal Music's Interscope Records.

Mobile 140

Mobile Media Los Angeles Sales 140

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JANUARY 19, 2018

Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series.

Media 138

Media Newsletter Content Sites 138

socalTECH

DECEMBER 24, 2012

Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. Ehrlich joined Mogreet earlier this year. READ MORE>>.

Mogreet 277

Mogreet Mobile Marketing Social Media 277

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MAY 16, 2011

Santa Monica-based Demand Media announced today that it has named Michael Kirby as head of its mobile efforts. Kirby has been appointed SVP & GM, Mobile, to lead the company's mobile strategy. Kirby joins Demand Media from GOGII, where he was Chief Revenue Officer. READ MORE>>.

Demand 124

Demand Gogii Mobile Media 124

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

Acquisition 136

Acquisition Media Los Angeles Google 136

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JUNE 3, 2011

Los Angeles-based Evolve Media COrp and fellow Los Angeles online ad firm >b>AdColony , which is a division of Jirbo , said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales force with AdColony's mobile ad network. The two did not reveal other details of the arrangement.

Gorilla Nation 133

Gorilla Nation Mobile AtomicOnline Media 133

socalTECH

JULY 15, 2020

Manhattan Beach-based Pod Network , which says it is developing a mobile, social media network which connects users based on their physical location, plus professional and personal interests, has raised $5M in a seed funding. The company said the round was led by PACA Ventures and Anthony Misitano, founder of Post Acute Medical.

Social Media 113

Social Media Manhattan Beach Networking Media 113

socalTECH

MAY 23, 2018

The accelerator said it will invest $150,000 into ten different "creators" and startups focused in the media area. According to reports, the company's accelerator is specifically focused on people building media projects for mobile devices.

Media 100

Media Startup Venice Snapchat 100

socalTECH

JANUARY 10, 2019

Pasadena-based UberMedia , the Idealab-backed developer of mobile analytics software, said this week that it has sold its managed media business unit to Los Angeles-based Gimbal. Gimbal--previously known as The Mobile Majority--develops proximity and location management software, and is led by CEO Rob Emrich. READ MORE>>.

Media 113

Media Idealab Pasadena Mobile 113

socalTECH

AUGUST 17, 2011

Los Angeles-based online publisher Break Media is reporting this morning that it is seeing a shift towards mobile access on the company's various websites. According to Break, twenty two percent of its video views are now happening on mobile or other consumer entertainment devices. million downloads. million downloads.

Mobile 100

Mobile Media Break.com Entertainment 100

TechCrunch LA

DECEMBER 4, 2018

The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. As you might expect from the name, Freeletics operates its mobile fitness coaching app on a freemium model, with tiered pricing beginning at $11.99

Coach 264

Coach Mobile Training Netflix 264

socalTECH

APRIL 7, 2020

Playa Vista-based eResonate Media , a startup which is working on a live music streaming platform, said this morning that it has raised $1M in a funding round. According to the company, it is working on live streaming of a user's favorite bands to their mobile or other devices.

Media 113

Media Platform Mobile Funding 113

L.A. Business Journal

DECEMBER 10, 2018

Mobile advertising firm Maple Media announced Monday it acquired the intellectual property rights to San Francisco-based game developer Banana & Co.’s s game portfolio.

Media 113

Media Advertising Mobile Develop 113

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

Advertising 253

Advertising Mobile OpenX Software Review 253

TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks.

Social Media 131

Social Media Media Startup Mobile 131

SoCal Tech Calendar

NOVEMBER 14, 2012

Thursday, November 15, 2012 -- Interactive and Mobile Local Media: Trends and Opportunities. See [link].

Mobile 113

Mobile Media Case Study LAVA 113

socalTECH

MAY 2, 2014

Audience Media , which has offices in Temecula, just outside of San Diego, has been acquired by San Francisco mobile magazine publishing firm Zinio. Audience Media''s headquarters are in Barcelona, Spain. audiencemedia audience media zinio magazine publishing tools merger acquisition' READ MORE>>. READ MORE>>.

Media 153

Media San Diego Tool Acquisition 153

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MARCH 20, 2019

Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework.

Social Media 113

Social Media Snapchat Media Content 113

socalTECH

OCTOBER 18, 2013

Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements. READ MORE>>.

Media 173

Media Advertising Los Angeles Mobile 173

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NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

socalTECH

AUGUST 8, 2011

Los Angeles-based Mobile Roadie , the mobile apps developer, said today that it has inked a partnership with Consenda , a media software firm, to provide mobile news applications for newspapers in Switzerland.

Mobile 208

Mobile News Los Angeles Media 208

socalTECH

NOVEMBER 29, 2017

Los Angeles-based mobile game developer Jam City is turning to two social media stars--sisters Justine (aka iJustine) and Jenna Ezarik--in an online social media promotion around National Cookie Day, which is December 4th.

Social Media 113

Social Media Media Mobile Los Angeles 113

socalTECH

FEBRUARY 5, 2013

Beachfront Media , the developer of video publishing tools, said today that its Beachfront Builder software now supports HTML5 applications. The firm said the new support allows companies to support the mobile web, in addition to the company's existing, native apps for the iPhone, iPad, and Android. READ MORE>>.

Media 153

Media Burbank Mobile Tool 153

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JANUARY 13, 2017

Los Angeles-based Maple Media , a new startup led by startup veterans Clark Landry and Michael Ritter, said late Thursday evening that it has launched a new venture which will acquire and roll up mobile apps. Ritter, who serves as CEO of Maple Media, was previously in business development at Jam City and Mindjolt.

Media 100

Media Capital Southern California Mobile 100

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

Media 147

Media Advertising Content Mobile 147

socalTECH

APRIL 19, 2011

Venice, California-based Briabe Media , a mobile marketing firm targeting Hispanic, African, and Asian American consumers, said today that it has raised more than $2M in funding. Briabe Media offers up mobile advertising targeted at ethnic audiences, and is headed by James Briggs.

Media 187

Media Venice Mobile Advertising 187

socalTECH

FEBRUARY 20, 2014

The company also said it has launched a new product, aimed at video transcoding for clients on a wide range of mobile devices. OUtspoken said it is now focused on mobiel video and rich media messaging services, and is serving such clients as Charlotte Russe, Cox Media Group, Emmis Communications, Entravision, and Jack in the Box.

Silver Lake 147

Silver Lake Mogreet Mobile Marketing 147

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local' Pricing on the new product was not announced. Pricing on the new product was not announced. READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147