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MobiGirl Media Targets Mobile Ads For Girls

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If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. READ MORE>>.

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Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

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Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. Ehrlich joined Mogreet earlier this year. READ MORE>>.

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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

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It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

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Mammoth Media Finds $13M For Mobile Entertainment

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Los Angeles-based Mammoth Media , a startup that says it is developing mobile-first media, has raised $13M in a Series A funding round, the company disclosed on Tuesday. The company, co-founded by CEO Benoit Vatere, and incubated at venture studio Science Inc.,

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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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Spreeify Launches New Mobile Ad Product

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Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

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As Google starts offering more consumer products (read: mobile devices) I assure you they will find ways to take customer service calls from you. But What About Mobile? You may have seen recently the WSJ report that Twitter is killing it with mobile ads while Facebook & Google have struggled. We have ridden the mobile wave.

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