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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. But there’s more…on this show, we control the content and we have built the social media right into the program. Tell no one!

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Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

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Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. Ehrlich joined Mogreet earlier this year. READ MORE>>.

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Demand Media Extends Pluck To Mobile

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Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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Demand Media Ties With Tyra Banks On Beauty, Fashion Site

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Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed. READ MORE>>.

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Jam City Highlights Social Media Stars in Cookie Day Promo

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Los Angeles-based mobile game developer Jam City is turning to two social media stars--sisters Justine (aka iJustine) and Jenna Ezarik--in an online social media promotion around National Cookie Day, which is December 4th.