Remove Media Remove Netflix Remove Screening
article thumbnail

The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

article thumbnail

How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's really the core focus for us.

Hollywood 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

Media and Entertainment has seen more barriers to entry being broken down. The same is true for distribution of content: YouTube and NetFlix are now viable options for releasing original movies and TV Series. In Entertainment, we're seeing more and more people prefer their iPad over the Big Screen experience.

article thumbnail

TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

article thumbnail

Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. It has just been released to wide audiences November 2010 – mostly in response to the growing popularity of Netflix and ironically the introduction of the ABC.com player on the iPad.

Hulu 292
article thumbnail

How I Use Visualization to Drive Creativity

Both Sides of the Table

I recently invested in a company in the media & entertainment sector (this will be announced in a couple of months) so I’ve been thinking a lot about how the industry works, why the structure has evolved the way it did, why the company I invested in has had so much success and what this all implies for the future. If so, why?

Writing 356
article thumbnail

PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

That has led to record levels of interest and engagement in games, and that has in turn resulted in a host of new entrants into the space (including some from other entertainment verticals, like Netflix ).

Platform 167