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GlobalWide Media Buys Canadian Firm

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Westlake Village-based GlobalWide Media , a provider of online affiliate marketing, display marketing, search engine marketing, and other services, has acquired Canadian firm Neverblue Media Company and AKMG , the firm said last week. GlobalWide Media is headed by Farshad Fardad. The deal was worth $40M in cash.

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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5

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ValueClick Media Opens Atlanta Office

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Westlake Village-based ValueClick Media , the behavioral targeting and online advertising data arm of ValueClick, said today that it has opened up an office in Atlanta. According to the firm, the new office will help to support its clients and agencies in the region. READ MORE>>.

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ValueClick, Specific Media Rise In Ad Network Rankings

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Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

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ValueClick Launches Ad Network Focused On Mothers

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Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than 40 million women in the U.S. The vertical network.

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ValueClick Buys Greystripe

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Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. The deal was worth $70M in cash. The company expects Greystripe to add $24 to $26M in revenues for the remainder of 2011. in the deal. READ MORE>>.

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FavRav Connects Facebook, Local Business Reviews

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Westlake Village-based FavRav is hoping to leverage the popularity of social networking site Facebook to help local businesses find new customers. According to FavRav, it has launched a new social media tool targeted at small businesses, to help those businesses generate referrals from existing customers. READ MORE>>.