socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors. READ MORE>>.

OpenX 100

OpenX Media News Advertising 100

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

OpenX 124

OpenX Tool Advertising Google 124

socalTECH

FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

AUGUST 29, 2016

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. The two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S.,

OpenX 113

OpenX Advertising Los Angeles Mobile 113

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. openx advertising major league gaming market'

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M Los Angeles is home to a significant concentration of online advertising companies, among them OpenX, Rubicon Project, ValueClick, YieldMetrics, DataPop, Convertro, and GraphEffect--just to name a fraction of the companies in the area.

Media 150

Media Idealab OpenX Seed Funding 150

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. (Readers in San Diego, Orange County, Ventura County, and elsewhere, please comment or send us your comments!).

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

FEBRUARY 24, 2014

Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States.

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

JUNE 20, 2012

Baumgart is the former Chief Strategy Officer at Adconion Direct, Mattern was co-founder and Chief Technologist at Rubicon Project, and Lum was Head of Engineering at OpenX. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

NOVEMBER 19, 2013

Tim Cadogan , OpenX (Pasadena, advertising). Internap , PricewaterhouseCoopers , Demand Media , Stubbs, Alderton & Markiles LLP , Oracle , Cresa Partners , UK Trade & Investment , PIXT , and many others. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JUNE 19, 2013

E&Y''s list this year included a number of finalists from the LA technology sector, including Dinesh Ravishanker of Callfire; Demian Sellfors of Media Temple; Rick Stollmeyer of MINDBODY; Tim Cadogan of OpenX; Loren Bendele of Savings.com; Walter Driver of Scopely, and Jeff Green of The Trade Desk.

OpenX 113

OpenX Los Angeles Entrepreneur Activity 113

SoCal Tech Calendar

JANUARY 15, 2010

Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. Master of Ceremonies: Ken Rutkowski, METal International. 2010 LAVA Hall of Fame Inductee: Jake Winebaum; Best Exit Life Sciences: Corevalve, Inc.;

LAVA 100

LAVA Cornerstone OnDemand Zag OpenX 100

socalTECH

JUNE 30, 2016

Chauhan has previously served at Adslot Technologies, OpenX Technologies, Rubicon Project, Move, and Yahoo!, Cariola was most recently at Compass, and also served at New Standard Equities, For Rent Media Solutions, and Move. and had founded online ad networks Banner Brokers and ClickAgents. READ MORE>>.

OpenX 100

OpenX Yahoo Equity Sales 100

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Read more: MediaWeek.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

InfoChachkie

MAY 14, 2012

This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

DECEMBER 23, 2015

Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. Financial details of the win were not disclosed.

OpenX 100

OpenX Customer Custom Advertising 100