socalTECH

JULY 11, 2013

Pasadena-based OpenX Technologies , and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive provider of digital monetization technology for display ad inventory for United Online''s Juno, NetZero, and Classmates properties. Financial details of the link were not announced.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan. READ MORE>>.

OpenX 168

OpenX ReachLocal Southern California Advertising 168

socalTECH

JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

OpenX 133

OpenX Advertising Los Angeles Media 133

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based OpenX , the developer of ad serving technology, said late last night that it is launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications inc. cci), a media representative company owned by Dentsu, to launch the effort.

OpenX 145

OpenX Advertising Los Angeles Media 145

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M Los Angeles is home to a significant concentration of online advertising companies, among them OpenX, Rubicon Project, ValueClick, YieldMetrics, DataPop, Convertro, and GraphEffect--just to name a fraction of the companies in the area.

Media 150

Media Idealab OpenX Seed Funding 150

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JUNE 30, 2016

Chauhan has previously served at Adslot Technologies, OpenX Technologies, Rubicon Project, Move, and Yahoo!, Cariola was most recently at Compass, and also served at New Standard Equities, For Rent Media Solutions, and Move. and had founded online ad networks Banner Brokers and ClickAgents. READ MORE>>.

OpenX 100

OpenX Yahoo Equity Sales 100

socalTECH

FEBRUARY 24, 2014

Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States.

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

JUNE 20, 2012

Baumgart is the former Chief Strategy Officer at Adconion Direct, Mattern was co-founder and Chief Technologist at Rubicon Project, and Lum was Head of Engineering at OpenX. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

JUNE 19, 2013

E&Y''s list this year included a number of finalists from the LA technology sector, including Dinesh Ravishanker of Callfire; Demian Sellfors of Media Temple; Rick Stollmeyer of MINDBODY; Tim Cadogan of OpenX; Loren Bendele of Savings.com; Walter Driver of Scopely, and Jeff Green of The Trade Desk.

OpenX 113

OpenX Los Angeles Entrepreneur Activity 113

SoCal Tech Calendar

JANUARY 15, 2010

Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. Master of Ceremonies: Ken Rutkowski, METal International. 2010 LAVA Hall of Fame Inductee: Jake Winebaum; Best Exit Life Sciences: Corevalve, Inc.;

LAVA 100

LAVA Cornerstone OnDemand Zag OpenX 100

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. (Readers in San Diego, Orange County, Ventura County, and elsewhere, please comment or send us your comments!).

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

NOVEMBER 19, 2013

Tim Cadogan , OpenX (Pasadena, advertising). Internap , PricewaterhouseCoopers , Demand Media , Stubbs, Alderton & Markiles LLP , Oracle , Cresa Partners , UK Trade & Investment , PIXT , and many others. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

InfoChachkie

MAY 14, 2012

This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Read more: MediaWeek.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

DECEMBER 23, 2015

Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. Financial details of the win were not disclosed.

OpenX 100

OpenX Customer Custom Advertising 100