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Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. FTVentures, and Voyager Capital. READ MORE>>.

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