Media Organic Search Yahoo 
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. There are a lot of people that believe that this process will move to ad exchanges.
Both Sides of the Table
OCTOBER 29, 2009
Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So did the media.
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