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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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AllGear Digital Raises $40M

socalTECH

Los Angeles-based AllGear Digital--which owns media sites GearJunkie, Switchback Travel, Bikerumor, and others--said on Thursday that it has raised $40M in a funding round. The company--run by co-founder and CEO Eric Phung--was previously known as Lola Digital Media. The funding was led by Bardin Hill Investment Partners.

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Evolve Media Launches New Ad Product

socalTECH

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

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LA Looks To Prove It's A Social Media Mecca

socalTECH

Los Angeles is looking to prove it is a center of the social media universe next week, with a roster of events for Social Media Week Los Angeles. According to local event organizers, the Los Angeles Social Media Week events--75 in all--are expected to have well more than the 4,000 who participated last year.

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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Local Event Organizers Need to Adopt Social Media

SoCal CTO

Since I posted on this and since I've been using this approach for quite a while, it has become pretty obvious that part of the reason that old school organizations / event producers are not getting the value of providing this kind of list. But there's no attendee list in site. I can't find them listed on any kind of social site.

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content.

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