Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JULY 24, 2015

I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message. Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. Thank you. (if 1:00 – 3:40).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

APRIL 7, 2017

Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Customer 96

Customer Custom Search Engine Optimization Summary 96