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ZEFR Links With Fuisz Media

socalTECH

Venice, California-based ZEFR , which helps brands and content owners monetize use of their assets on YouTube, said Monday that it has linked with Fuisz Media , to include direct purchase links on video or people in any video. The two said ZEFR will make the platform for Fuisz available to its partners. READ MORE>>.

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Mogreet Launches Social Sharing Service

socalTECH

Venice-based Mogreet , the mobile marketing and services firm headed by James Citron, has launched a new, mobile service today called moShare. The firm said the service is built on its media messaging platform, and can deliver any type of content to mobile phones, regardless of wireless carrier or device type. READ MORE>>.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. hours of TV / day.

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Driving User Engagement With FEM's Video Recommendations

socalTECH

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. I was running the largest deals in the media and entertainment video area across many different Google products. What is FEM?

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OpenMail Buys Infospace From Blucora

socalTECH

Venice, California-based OpenMail , a developer of data warehousing products used for marketing analytics and targeting, has acquired the Infospace business from owner Blucora. OpenMail is led by Chuck Ursini, former EVP, Platforms at Demand Media; Ursini also has served at Amazon, Morgan Stanley and UBS. READ MORE>>.

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How Google's Old Offices Are Becoming A Tech Hub, with ROC's Walter Grieves

socalTECH

In a sign of the growth of the Silicon Beach technology world, last year, Google moved its headquarters out of a space on Arizona Avenue in Santa Monica, and into a new fancy headquarters space in Venice. They're using the ROC platform to have their events in all one place, and take their investing from 8 to 30 days, down from 90 days.

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StackCommerce Acquired By TPG

socalTECH

Venice, California-based StackCommerce, which develops a white-label marketplace which is used by publishers and brands to help connect people with products, has been acquired by Integrated Media Company (IMC), itself owned by private equity investor TPG. According to StackCommerce, its partners earned more than $175M on its platform.

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