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ValueClick Launches New Platform Offering

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Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. READ MORE>>.

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Row 44 Inks In-Flight, MLB Streaming Deal

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Westlake Village-based Row 44 , the supplier of in-flight entertainment and broadband equipment to the airline industry, said Tuesday that it has partnered with MLB Advanced Media , to deliver live streaming video and audio in-flight. Financial details of the deal between the companies was not announced.

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ValueClick, Specific Media Rise In Ad Network Rankings

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Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

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ValueClick Renames Itself As Conversant

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Westlake Village-based online marketing and advertising company ValueClick said late Monday that it has rebranded itself as Conversant, with a new focus on providing an "integrated marketing personalization platform". Goodbye, ValueClick , and hello, Conversant. The company trades on the NASDAQ.

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Row 44 Deploys In Russia

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Westlake Village-based in-flight wireless and broadband provider Row 44 reports that it has scored a win in Russia, with private airline Transaero Airlines. Row 44 is backed by MLB Advanced Media and PAR Capital Management. Financial terms of the win were not disclosed. READ MORE>>.