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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: The sad reality is that PR Firms value their relationships with media and industry gatekeepers more than their relationship with any single client. Public relations at a startup is a sales process.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. In an era of RSS, Twitter, Facebook & new consumption tools like FlipBoard – titles matter. That’s why people turn up to Buzzfeed.

Buzzfeed 354
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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. I know Coull intimately, as it recently purchased RevUpNet , an online media agency which I Co-Founded with Ben Kiblinger in 2007. However, they were expensive to create because they required advertisers to employ full-service media agencies.

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Top 120 Startup Posts for 2010

SoCal CTO

. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)

Startup 378
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. The popularity of the company''s newsletter soon began to grow at a pace that outstripped the MouseDriver''s relatively meager sales. Once the media picked up on it, every major publishing house.