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Rustic Canyon Backs Social Shopping Site

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Los Angeles-based venture capital firm Rustic Canyon is the lead investor in a round of funding from a social shopping site out of Y Combinator. The round came from new investor Rustic Canyon Partners, and also included prior investors Blumberg Capital and Redpoint Ventures. in a Series A round.

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Science Inc. Gets $30M From Hearst

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Science is also backed by Tomorrow Ventures, Rustic Canyon Partners, and White Star Capital. As part of the investment, Hearst said that George Kliavkoff, EVP and deputy group head of Hearst Entertainment & Syndication, join's Science Inc.'s READ MORE>>.

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Savings.com Deal Worth $100M+

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The acquisition of Los Angeles-based Savings.com is apparently worth over $100M, plus an unspecified additional amount based on future performance of the firm, according to new numbers provided to the press by acquiring firm Cox Target Media. Savings.com is a provider of online coupons and deal information. READ MORE>>.

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Investment in Digital Media

SoCal Tech Calendar

Tuesday, May 3, 2011 -- Investment in Digital Media. Panel discussion exploring current investment trends in digital media. Sponsored by DLA Piper and Silicon Valley Bank. See [link].

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Total Beauty Buys LimeLife

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Santa Monica-based Total Beauty Media , the online fashion content site run by Emrah Kovacoglu, said this morning that it has acquired LimeLife.com , a female lifestyle and celebrity news site. Financial terms of the acquisition were not announced. LimeLife was founded by Kristin McDonnell. READ MORE>>.

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Factual Launches Geo-Coded Business Dataset

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Elbaz was founder of Applied Semantics, which was acquired by pre-IPO Google for its AdSense technology, which became Google AdSense.

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Perfect Market Raises $9 Million More

socalTECH

The round was led by Comcast Interactive Capital, and also included Idealab, Rustic Canyon Partners, Tribune Company, and Trinity Ventures. As part of the funding, David Horowitz of Comcast Interactive Capital joins the company's board of directors.