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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Driving Purchase Decisions in the Social Media Era Social media is evolving rapidly and is dramatically altering how purchase decisions are made.

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. Thursday, November 15, 2012 --.

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Is Social Media Killing Email

SoCal Tech Calendar

Tuesday, November 15, 2011 -- Is Social Media Killing Email. Presented by the Marketing and Sales Executives Society. Youve seen the headlines: 9 Reasons Why Email is Dead. With the seemingly endless reports about the death of email, its no wonder that the commonly-held myth of decreased email usage exists.

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Virtual Events: Selling More by Spending Less

SoCal Tech Calendar

TCOSC Marketing and Sales Executive Society. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer. Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated.

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Content World Turned Upside Down

SoCal Tech Calendar

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. See [link] (more)

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The Digital Data Revolution

SoCal Tech Calendar

Panel includes: David Bakula, SVP, Analytics, Nielsen/SoundScan; Craig Benner, VP Sales, SpecificMedia; Tom Larkin, CEO, Share Magnet; Richard Neff, President, Neff Law Firm; Jeff Zwelling, CEO, Convertro. Moderator: Ned Sherman, Digital Media Wire. Tuesday, January 31, 2012 -- The Digital Data Revolution. See [link] (more)

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Content World Turned Upside Down

SoCal Tech Calendar

Thursday, November 4, 2010 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. See [link].

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