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United Online, OpenX Tie On Advertising Technology Deal

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Pasadena-based OpenX Technologies , and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive provider of digital monetization technology for display ad inventory for United Online''s Juno, NetZero, and Classmates properties. Financial details of the link were not announced.

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Spotlight Sees Growth At New HQ

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Spotlight , the venture backed provider of software-as-a-service for managing sports and entertainment tickets, said this week that it has moved from Woodland Hills to Calabasas, in expectation of growth in its staffing. The firm--which recently raised $2.5M READ MORE>>.

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FatTail Launches Ad System

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Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others. READ MORE>>.

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REX Raises $15M Funding

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Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS.

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United Online Sells StayFriends

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Woodland Hills-based United Online has sold its StayFriends social networking site, to German company Stroer Content Group GmbH , the company said Thursday afternoon. United Online said it will receive 16.0 million euros ($18.3M US) for StayFriends.

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FatTail Raises $3M

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Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Miller and former Fox Interactive Media's Ross Levinsohn. Search Marketing also participated in the funding.

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United Online Shuffles CEO, Again

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Woodland Hills-based United Online announced this morning that it has named Jeff Goldtsein as a new, interim CEO for the company, replacing Howard Phansteil. Goldstein was the former President of PriceGrabber, which he had led from April 2013 until its sale to Connexity last June.