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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. That all sounds easy. ;) What are you doing with social media to drive business for MakeItWork?

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The Value Achieved Business Networking at Conferences

Tech Zulu Event

It was a day and a half into Blog World while I was mentally drowning in my own whining when I stopped to recognize that for the past 36 working hours I was often in the lobby area or inside a seminar smiling and laughing with some of my most inspiring friends. At least that is what happened to mine. Ricardo Bueno @Ribeezie.

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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners.

Blogging 104
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners.

Startup 101
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

It was at the South by Southwest Interactive conference in the media room when I overheard the founders being interviewed. Search Engine Optimization (SEO). The best blogs to follow for search engine optimization are SEO Moz , SEO Book and Search Engine Land. Find their questions and be the expert who answers.

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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners.