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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5 READ MORE>>.

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FavRav Connects Facebook, Local Business Reviews

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Westlake Village-based FavRav is hoping to leverage the popularity of social networking site Facebook to help local businesses find new customers. According to FavRav, it has launched a new social media tool targeted at small businesses, to help those businesses generate referrals from existing customers.

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Eight Repeat Entrepreneurs To Watch In SoCal

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Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Less known--a healthy domain name registration business.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

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The firm was originally known as CarsDirect, the automotive buying site of Idealab, and was headed by Scott Painter--who is now head of both Zag Automotive and TrueCar. The firm changed its name to Internet Brands in June of 2005, and hit the markets with its IPO in November of 2007. READ MORE>>.

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ValueClick Stresses Ad Quality Efforts

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Westlake Village-based ValueClick announced today that its ValueClick Media and Commission Junction divisions are focusing on improving network quality, and have renewed an agreement with ad monitoring firm Cyveillance. According to the firm, the move will complement its own internal network monitoring system. READ MORE>>.

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ValueClick Launches Ad Network Focused On Mothers

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Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than 40 million women in the U.S. with children under 18, and who spent time online.

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Move Sells Welcome Wagon

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Westlake Village-based Move , which operates the online real estate site Move.com, Realtor.com, and other related properties, said today that it has sold the assets and certain liabilities of its Welcome Wagon property to South Florida Media Group. Financial terms of the sale were not disclosed. READ MORE>>.