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HireRight Adds Social Media Screening

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Irvine-based HireRight , which provides employment background checks, drug testing, education verification, and other services, says it has added new social media screening, via a partnership with Fama Technologies. Financial details of the deal were not announced.

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Yardi Adds Social Media Marketing Features

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Santa Barbara-based apartment leasing software suite developer Yardi has expanded its software to handle social media marketing, according to the firm. Yardi said it has expanded its Yardi Marketing Suite to now handle social media marketing, including a Facebook application and links to Twitter. READ MORE>>.

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Soulmates.AI Targets Social Media Measurement

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said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI

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Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

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CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." In an editorial, posted this morning, Snap, Inc.

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Pod Network Picks Up $5M For Social Media App

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Manhattan Beach-based Pod Network , which says it is developing a mobile, social media network which connects users based on their physical location, plus professional and personal interests, has raised $5M in a seed funding. The company said the round was led by PACA Ventures and Anthony Misitano, founder of Post Acute Medical.

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Soci Gets $1.5M For Social Media Marketing

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San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. Soci, led by Afif Khoury, develops a social content discovery and marketing engine. READ MORE>>.

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GumGum Ranks NBA Teams On Social Media

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Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.