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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. They have a mobile app and I felt like it crashed too much for my liking. How do the mobile customers break down by device type?

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Image Metrics Releases SDK For Mobile App Developers

socalTECH

Santa Monica-based Image Metrics , which develops computer vision and facial analysis and expression tracking software, said Wednesday that it has released a new software development kit for mobile developers. The SDK allows mobile apps to capture, analyze, and replicate a user's facial expressions and emotions.

Metrics 145
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Mogreet Targets Small Businesses With Self-Serve, Mobile Marketing

socalTECH

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The company said the new product includes reporting tools and metrics to track marketing programs. The new product starts at $39.99

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Ninja Metrics Gains $750,000 To Decode Social Influence In Apps, Games

socalTECH

Redondo Beach-based NinjaMetrics has just scored some funding for exactly that, in the first part of a Series A funding round, worth $750,000. The new funding comes from Yuri Pikover (Xylan, 5Square, Access360), along with the Tech Coast Angels' Ace Fund, along with other angels.

Metrics 234
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Ninja Metrics Ties With Mobile Analytics Firm

socalTECH

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels. ninja metrics mobile analytics social integration tracking developer'

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Ninja Metrics: Apply Predictive Analytics To Makes Games More Profitable

socalTECH

In the world of online, mobile, and social games, there are now petabytes of data being collected by companies on what users are doing in those games--and trying to make sense of all that information. Explain what Ninja Metrics is doing? Dmitri Williams: NinjaMetrics is a data analytics company. READ MORE>>.

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What are your key Startup Metrics ? How concerned are we about design for mobile? Native mobile apps? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Does it need to playback on mobile devices?

Develop 396