For Many New Ventures, Location Is The Key To Success
Startup Professionals Musings
AUGUST 13, 2022
Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. But it is an important metric for firms in pursuit of explosive growth.
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