Metrics Paramount Startup 
Both Sides of the Table
NOVEMBER 14, 2017
Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.
Startup Professionals Musings
OCTOBER 21, 2015
In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.
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Startup Professionals Musings
JULY 3, 2020
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.
Startup Professionals Musings
AUGUST 21, 2015
When starting a new business, an entrepreneur has to take a “hands-on” role. Thus I don’t see many startups run in absentia or by big company executives. Startup founders need to see, touch and feel all the key elements of a new business as it evolves, much like an artist renders a new painting or sculpture.
TechEmpower
OCTOBER 9, 2023
Initial Query Refinement: Initial query is the starting point in any search process where a user provides an initial query to the system. Ensuring Accuracy: How to Test Results Upon deploying AI-driven search tools, validating their accuracy is paramount. This is table stakes for the kinds of solutions we are describing above.
Startup Professionals Musings
JULY 9, 2018
In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.
Startup Professionals Musings
SEPTEMBER 12, 2015
Modern communication tools, including WebEx, Skype and video conferencing are a good start, but virtual teams remain a productivity nightmare for many companies. Team leaders and startup founders must be visibly and mentally present to be perceived as trustworthy and part of the team. Clear objectives and metrics are established early.
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