SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

Tech Zulu Event

JANUARY 23, 2013

The Social Promotion Management Platform is for businesses of all types – small, medium and enterprise. Even with its simplicity, quality is not sacrificed as the platform produces professional, graphical campaigns at low-cost points. We’re talking real-time metrics here, ladies and gentlemen. With PromoJam 2.0,

Platform 99

Platform Metrics Social Media Marketing 99

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years. Or cost estimation.

Metrics 239

Metrics Startup Marketing Demand 239

socalTECH

APRIL 21, 2014

The company--which is developing processes for developing renewable chemicals--said it has produced more than one metric ton of bio-based dodecanedioic acid (DDDA) using its proprietary yeast platform and downstream process. Carlsbad-based biotechnology developer Verdezyne said this morning that it has hit a key production milestone.

Product 170

Product Metrics Platform Develop 170

TechCrunch LA

OCTOBER 21, 2021

The employees who participated in the walkout want Netflix to “adopt measures to avoid future instances of platforming transphobia and hate speech,” they wrote in a letter. But this is a watershed moment — as Netflix employees we have both the privilege and responsibility to create change on and off the platform.

Netflix 300

Netflix Demand Content Hollywood 300

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Online DSP (demand-side platform) and ad exchange for display advertisers.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

MAY 10, 2010

According to the firm, its VMIX Analytics and Reporting suite will add such features as personalized reports, custom reporting dashboards, and new graphic and data table metrics tracking. The firm said the new analytics features will be included as a standard part of its online video management platform. READ MORE>>.

San Diego 145

San Diego Metrics Report Tool 145

TechEmpower

JULY 24, 2023

What are your key Startup Metrics ? Analytics/Metrics What key startup metrics will you need to track? What metrics will you need for future funding rounds or operations? Platform Are there pre-existing technical platform decisions that must be considered? How will you be taking this to market?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

JUNE 25, 2013

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? Or Likes – LIKES!

Marketing 307

Marketing Technical Review Startup Tool 307

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. The metrics are very solid. On average, we''re doubling the time on a site where our platform is embedded. What is FEM?

Google 233

Google Content Startup Venice 233

socalTECH

JUNE 15, 2017

Milana Rabkin: As a platform, we work on a consensus model. They can use Stem as a platform to distribute that content. As revenue comes back from the platforms and services they've monetized that content on, we automate the disbursement of payments to everyone at the same time. Currently, that's music and online video.

Startup 140

Startup Content Metrics Platform 140

InfoChachkie

SEPTEMBER 29, 2014

But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. Numerous small changes, any one of which had a minor impact on inventory costs or customer conversion metrics were compounded when combined with other small improvements. Let Your Competitors Chase The Quick Buck.

Tips 223

Tips Framework Metrics Cloud Computing 223

socalTECH

NOVEMBER 6, 2019

According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics. The funding was led by Okapi Venture Capital, and also included Serra Ventures, Cove Fund II, 1855 Capital, and Mooring Ventures LLC.

Metrics 113

Metrics San Diego Venture Capital Commerce 113

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. It’s awesome.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.

Social Media 135

Social Media Framework Media Metrics 135

socalTECH

FEBRUARY 1, 2021

Triton did not disclose the financial details of the deal, but said that ATC has selected Triton's Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well as the measurement of their listening audience. Triton Digital is owned by The E.W.

Metrics 113

Metrics Content Los Angeles Media 113

Both Sides of the Table

SEPTEMBER 10, 2021

We try to cap our A-funds at around $300 million so we retain the discipline to invest early and small while building our Growth Platform separately to do late stage deals (we now have > $300 million in Growth AUM). In fact, we just announced that we hired a new head of our Growth Platform, (follow him on Twitter here ?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This advanced approach greatly enhances the user experience, making product discovery more intuitive. An example of this would be: “carrots, chicken, and bok-choy.”

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

socalTECH

AUGUST 31, 2009

Hamet Watt: NextMedium was acquired by the Steelbergs, the founders of several successful ad platforms. I'm still working closely with NextMedium and the Steelbergs as they explore new ways to grow the platform. Plus, ROI metrics are entering into the picture--even for awareness building and top-of-the-funnel building.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

APRIL 4, 2011

Specifically, it allows the automatic creation of ads, the automatic optimization of ads based on conversions, and other things that help companies advertise more effectively on Facebook, and using it to run large scale campaigns on the platform. How did firm come about? Clark Landry: It was founded by myself and James Borow, our CEO.

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

FEBRUARY 9, 2015

Email delivery platform SendGrid , which has significant operations in Orange County, said today that it has launched a new app on the iPhone and iPad. SendGrid said the app allows users access to their Sendgrid account and metrics. READ MORE>>. sendgrid email delivery software iphone ipad mobile smartphone'

Orange County 100

Orange County Email Metrics Platform 100

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years. Or cost estimation.

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

OCTOBER 2, 2013

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Return-On-Investment metrics are not new, but the tools are different. Attracting key stakeholders requires sensitivity.

Social Media 101

Social Media Media Entrepreneur Metrics 101

socalTECH

APRIL 24, 2019

Shane Bernstein: We look at actionable data points and data metrics which are quantifiable across the web, and we qualify them and normalize that data, and sort them based on what they've done. The first product is a platform, a technical recruitment engine. Shane Bernstein: We're an evidence-based, recruitment engine.

Sites 240

Sites Startup Tool CTO Hire 240

socalTECH

SEPTEMBER 20, 2010

Jackson: CapLinked is actually a collaborative platform, a social platform that connects entrepreneurs and investors. For investors, it gives them a dash board of key metrics, and ensures those investors stay in the loop. How do you do that? Who would find this most useful?

Southern California 243

Southern California Entrepreneur Software Review Yammer 243

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

TechEmpower

FEBRUARY 13, 2013

Platforms eschew threading and then re-invent threading anew. Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. We work with clients to get them off the ground with a platform to build their business.

Web 200

Web Platform Technology JavaScript 200

TechCrunch LA

DECEMBER 5, 2018

” For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle. . “It is API embeddable and we have a full user experience layer.”

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Customer 145

socalTECH

FEBRUARY 10, 2015

Los Angeles-based valet parking app developer CurbStand said this morning that it has acquired another, parking app developer, Curby , and will integrate Curby''s technology platform into its software. Curby develops software for valet parking operators, including reporting, metrics, and other enterprise features.

Metrics 100

Metrics Acquisition Mobile Los Angeles 100

SoCal Tech Calendar

DECEMBER 2, 2009

Learn how to successfully integrate the strategies and operations of merged organizations, implement the latest techniques, tools and metrics to improve performance, revitalize acquisitions that are not meeting expectations. Watson, former worldwide director of new platform development for Eastman Chemical. See [link] (more).

Acquisition 100

Acquisition CalTech IP Metrics 100

socalTECH

JUNE 1, 2011

It's a very flexible, open platform, and is pretty open ended. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views.

Startup 195

Startup Platform Sites Java 195

SoCal CTO

JANUARY 26, 2010

What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? What do we need to do to make sure we can survive technical due diligence by investors and partners? What specific technical innovations might make sense? What can we build that might be protectable?

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Both Sides of the Table

JANUARY 25, 2015

The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics. Success for many is ephemeral.

Product 150

Product Startup Metrics Technical Review 150

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far. A Mountain to Climb.

Social Media 132

Social Media Startup Commerce News 132

Startup Professionals Musings

JANUARY 15, 2022

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Return-On-Investment metrics are not new, but the tools are different. Attracting key stakeholders requires sensitivity.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

AUGUST 2, 2020

Evan Williams , for example, before cofounding Twitter, started a podcasting platform named Odeo. The platform couldn’t compete with Apple’s podcast section of iTunes, so he recast his efforts into microblogging, and the rest is history. Use metrics in lieu of feelings to measure progress.

Startup 173

Startup Mentor Activity Entrepreneur 173