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Image Metrics Releases Facial Animation Software

socalTECH

Los Angeles-based Image Metrics said Monday that it has launched its facial animation technology product, FACEWARE. Pricing on the new facial animation software was not released, and the firm did not say what the impact of the Bungie win was to the firm. Image Metrics' FACEWARE works with existing 3D software packages.

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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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Bad Notes on Venture Capital

Both Sides of the Table

Me: At what price? Him: It wasn’t priced. So you did raise with a price. It’s just a maximum price. Him: But when I raised my first round we didn’t know how to price the company. There were no metrics. How will you price the next round? Him: On metrics. We raised a seed round.

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. That is what finances rapid growth.

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Image Metrics Targets Video Game Customers With New Services

socalTECH

Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Pricing on the new service was not announced. Image Metrics is venture backed by Saffron Hill Ventures. READ MORE>>.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. When you look at how much median valuations were driven up in the past 5 years alone it’s bananas.