Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years.

Metrics 239

Metrics Startup Marketing Demand 239

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience. Project the future.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 24, 2022

You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. In my experience, your biggest challenge will be to rationalize the disparate input from your sales and marketing organizations, who each want more resources and more credit for ROI.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

MAY 3, 2023

I found some good guidance with practical specifics to accomplish this new type of leadership in a recent book, “ Your Resource is Human ,” by Melissa Romo. Make sure you know what is really happening, through metrics and feedback from others. Measure everything and broadcast highlights. Make it work now for you.

Startup 113

Startup Summary Coach Metrics 113

socalTECH

DECEMBER 27, 2017

This means organizations will require new and different external research to understand what tools they must provide in order to help their members make progress. Research Keeps Associations Connected to Member Problems that Need to Be Solved. Their research identified four segments in their marketplace.

Research 140

Research Organization Help Product 140

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience. Project the future.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

NOVEMBER 4, 2019

There are lots of resources available for the challenge of that activity, including the Internet and mentors like me. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

MAY 13, 2020

You as the leader have a responsibility to define goals, strategy, and operational metrics. One of the biggest problems I see in startups is everyone trying to do too many different things, straining resources and confusing customers. For example, every business team needs focus and direction to be productive.

Startup 124

Startup Ideas Examples Metrics 124

socalTECH

AUGUST 12, 2019

Vanessa Dawson: The Vinetta Project is an entreneurial ecosystem and deal flow pipeline that works with early stage, female tech founders, and helps them to access both resources and capital for their business. What is The Vinetta Project? So, where do you think the technology industry is today in terms of women founders?

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

Startup Professionals Musings

SEPTEMBER 3, 2018

Risk level has always been directly correlated to the number of unknowns, so eliminating even one variable will improve your odds: Eliminate one aspect of research and development. According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators.

Startup 65

Startup Social Media Study Research 65

Startup Professionals Musings

JULY 30, 2014

Risk level has always been directly correlated to the number of unknowns, so eliminating even one variable will improve your odds: Eliminate one aspect of research and development. According to a recent Harvard Research study, first-time inventors spend at least a third more on their initial technology than later innovators.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

APRIL 9, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 66

Social Media Media Tips Platform 66

SoCal CTO

DECEMBER 1, 2007

Then, I Review existing materials Business Plan Marketing Plan Marketing Materials Product Plan / Roadmap Current and Projected Financials Business Pipeline Team Member Bios / Resumes Current Metrics Roadmap Normally there are crude documents for each of these areas that can be quickly read / scanned. Then, we come to an agreement on terms.

Startup 231

Startup CTO Hire Technical Advisors Technical Review 231

Startup Professionals Musings

AUGUST 27, 2018

They have the courage to make bold decisions, often contrary to conventional market research and linear thinking. Make sure that new projects are an ongoing part of your business, with control of resources, and responsibility to deliver results, like other business components. Set metrics and rewards specifically for innovation.

Metrics 58

Metrics IBM IBM Competition 58

SoCal CTO

JANUARY 26, 2010

What technology research is required? What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? More on the Role of the Startup CTO I actually had a fairly hard time finding good resources that describe this issue. What are the biggest areas of technical risk?

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Startup Professionals Musings

AUGUST 21, 2016

Risk level has always been directly correlated to the number of unknowns, so eliminating even one variable will improve your odds: Eliminate one aspect of research and development. According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators.

Technology 57

Technology Startup Study Research 57

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

JUNE 28, 2019

These authors present 20+ years of research, including case studies and metrics, showing how culture really makes or breaks your business. Human Resources and other support functions can provide invaluable feedback and support, but if you count on them to move the needle on culture, it won’t work.

Competition 76

Competition Coach Case Study Statistics 76

Startup Professionals Musings

AUGUST 22, 2012

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Tech.Co

APRIL 30, 2018

Anu Passi-Rauste said Arlington has a vibrant economy and several think tanks that support their research. Lovelytics has utilized many of the resources and benefits Arlington has to offer, which led to early success, new clients, and a growing network of partners and mentos for our team,” said Scott Love, CEO and founder of Lovelytics.

Startup 70

Startup Tool Platform Metrics 70

Startup Professionals Musings

DECEMBER 14, 2013

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Decide which parts can be automated, people resources required, and customer service points of contact. Include planned measurements and metrics.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

JUNE 18, 2011

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Decide which parts can be automated, people resources required, and professional support services required. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

MAY 4, 2014

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Manage human resources. Product development process.

Startup 107

Startup Outsource Development Training Outsource 107

Startup Professionals Musings

JANUARY 26, 2018

Even if you are funding the project yourself (bootstrapping), you should be asking yourself the same question before you have burned all your resources. It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. Document and initiate a multi-faceted marketing plan.

Customer 59

Customer Custom Pricing Startup 59

Startup Professionals Musings

NOVEMBER 3, 2012

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Decide which parts can be automated, people resources required, and customer service points of contact. Include planned measurements and metrics.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Frank Addante

APRIL 7, 2016

Working for a great cause or “the why” inspires passion, and as research has repeatedly shown, passion drives higher performance. Moneyball points to a greater point: as a leader, it’s not just about measuring standard, vanilla metrics and goals, it’s about determining and measuring the right metrics and goals.

Company 40

Company Companies Class Metrics 40

Frank Addante

APRIL 7, 2016

Working for a great cause or “the why” inspires passion, and as research has repeatedly shown, passion drives higher performance. Moneyball points to a greater point: as a leader, it’s not just about measuring standard, vanilla metrics and goals, it’s about determining and measuring the right metrics and goals.

Company 40

Company Companies Class Metrics 40

Startup Professionals Musings

JANUARY 31, 2013

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Manage human resources. Product development process.

Outsource Development 92

Outsource Development Training Outsource Metrics 92

Startup Professionals Musings

AUGUST 25, 2011

Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Decide which parts can be automated, people resources required, and customer service points of contact. Include planned measurements and metrics.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

SEPTEMBER 7, 2011

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Manage human resources. Product development process.

Startup 102

Startup Outsource Development Writing Training 102

Startup Professionals Musings

OCTOBER 18, 2010

Assess and commit the resources required. Implement metrics and analytics. You need to allocate a few minutes a day, or every week, to researching via blogs and websites like Tech News World the latest recommendations and reviews. You can’t manage what you don’t measure. This is not something you can learn once and forget about.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 1, 2010

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Manage human resources. Product development process.

Startup 95

Startup Outsource Development Writing Training 95

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140