Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. entrepreneur goals startup metrics social media'

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Get attention and reach your audience. Project the future.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 30, 2023

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market.

Social Media 92

Social Media Study Research Satisfaction 92

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

OCTOBER 21, 2023

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

JANUARY 22, 2021

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

SEPTEMBER 3, 2018

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market.

Startup 65

Startup Social Media Study Research 65

Startup Professionals Musings

JULY 30, 2014

Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. According to a recent Harvard Research study, first-time inventors spend at least a third more on their initial technology than later innovators.

Technology 103

Technology Entrepreneur Study Research 103

Tech Zulu Event

JULY 20, 2012

Social Media brings that to the forefront again because we’re [again] interested in the one to one interaction which was so terribly important back in the 80′s when companies were trying to optimize service.” ” Reiss suggests that people are just not doing enough research.

Social Media 101

Social Media Design Los Angeles Media 101

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.

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Ideas Slides Technical Review Patents 94

Startup Professionals Musings

AUGUST 21, 2016

Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Risk level has always been directly correlated to the number of unknowns, so eliminating even one variable will improve your odds: Eliminate one aspect of research and development.

Technology 57

Technology Startup Study Research 57

Startup Professionals Musings

APRIL 20, 2015

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Startup 107

Startup Sales Customer Custom 107

Startup Professionals Musings

DECEMBER 14, 2013

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JANUARY 26, 2018

Here are some strategies that I recommend from my own experience, to improve your odds of business success, as well as build traction points with your investors: Quote market research and input from outside experts. Start selling it on social media before you build it. Marketing is everything these days.

Custom 59

Custom Customer Pricing Startup 59

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. Details Matter: Research shows that generalizations are more forgettable than specifics…in storytelling, details matter.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. Details Matter: Research shows that generalizations are more forgettable than specifics…in storytelling, details matter.

Company 40

Company Companies Advertising Startup 40

SoCal CTO

MARCH 4, 2010

see When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

Startup Professionals Musings

NOVEMBER 3, 2012

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Tech Zulu Event

JULY 7, 2015

Not only that, it has also improved how we communicate with others via our social media networks, e-mail addresses and voice chats. He further stressed his point that smart consumers have experienced a convenient shopping experience–through online tools, social media–and they will soon continue to demand for it.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

SoCal CTO

APRIL 8, 2010

Granularity and Consistency of Startup Metrics - SoCal CTO , March 11, 2010 Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. The study is featured in the March issue of the Harvard Business Review.

Startup 150

Startup Software Review Competition Southern California 150

Startup Professionals Musings

AUGUST 25, 2011

Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. But the reality is that sellers are no longer in charge of the customer buying process.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Tech Zulu Event

APRIL 1, 2015

Social media is a favorite among small business owners. However, social networking sites also have rules. If you are planning to go digital and employ social media marketing, you must educate yourself on these rules or all your efforts will go to waste. Figure out ways on how you can utilize social media better.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

NOVEMBER 8, 2012

So this past October 2012, after years of investigative scientific research “ Electrified ” became a reality. We’re all so caught up in social media marketing and search engine optimization (SEO) that we tend to forget one on one relationships are the most powerful of them all. vc , Liam Martin with Staff.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

Both Sides of the Table

MARCH 25, 2016

There are a million ways to either research your industries market size and you’re likely to have to do some basic estimations to figure out much of that is addressable to you. But not doing basic research makes no sense. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

SEPTEMBER 24, 2013

Is it kind of like social media platform? We narrowed it down to key-metrics. RR: Research the idea thoroughly. NG: Filmzu is a matchmaking platform for people to connect with each other and to also engage fans and other talents to be discovered and collaborate on various projects.

Content 81

Content Entertainment Startup Los Angeles 81

SoCal CTO

MARCH 12, 2007

I had to laugh when an analyst with Forrester said in the article - As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Again, at this stage you are still primarily driven by qualitative research and ideas, and it’s hard for analytics to drive much of your thinking. Aggregate metrics. System performance and uptime.

Startup 29

Startup IP Email Report 29

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Implement marketing metrics based on inbound data. Update your website to make it totally customer-focused.

Marketing 94

Marketing Social Media Technical Review Customer 94

Xconomy

SEPTEMBER 23, 2016

This is only one of the ways social media and other technologies are changing the experience of forming our views on election issues and choosing our candidates. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40