socalTECH

DECEMBER 28, 2011

Online holiday sales this year were up 15 percent, hitting $35.3 billion, according to the latest tracking by Internet metrics firm comScore. In particular, comScore pointed out a "huge spike" in sales on Christmas Day, due to people downloading digital content and subscriptions. READ MORE>>.

Sales 145

Sales Metrics Commerce Content 145

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

socalTECH

MAY 10, 2013

We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

OCTOBER 21, 2015

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 101

Metrics Marketing Demand Paramount 101

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JULY 22, 2013

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” entrepreneur startup metrics marketing sales business'

Sales 105

Sales Startup Metrics Customer 105

Both Sides of the Table

MARCH 21, 2010

If you simply to a revenue number (say hitting $1 million in sales) and they hit it in year 1 then you’ve lost your carrot for year 2. While I’m a huge believer that sales bonuses should always be uncapped, I think capping PBW’s is a good idea. million in sales. million in sales (e.g.

Startup 298

Startup Sales Slides Metrics 298

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy?

Sales 145

Sales Startup Email Tool 145

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Berkonomics

NOVEMBER 15, 2012

Email readers, continue here.] So think of ways to make each process into a game, one in which there is a defined metric or measure of the winner at the end of a cycle short enough to permit teaching, celebration, challenge, and motivation for the next time played. Create and publish metrics as goals and comparisons to past accomplishments.

Metrics 176

Metrics Competition Coach Email 176

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113

Sales Startup Custom Development Framework 113

InfoChachkie

NOVEMBER 5, 2012

He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company.

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

JUNE 4, 2013

Put simply – you need enough users in a segment who care about what you’re doing to dictate investing further in the product or in sales & marketing resources. One of the things I have observed over the years is that a hard charging sales oriented founder/CEO can often hide the defects in a product. The money quote.

Startup 401

Startup Customer Custom Technical Review 401

Startup Professionals Musings

JULY 3, 2020

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Marketing 174

Marketing Invest Demand Metrics 174

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Berkonomics

JULY 27, 2023

That’s how you would feel if you ran your company without a dashboard containing relevant metrics that drive your company. and great, relevant metrics? Email readers, continue here…] Metrics should be created by you and your managers to measure near real time progress of your enterprise. The post Go ahead!

Metrics 156

Metrics Screening Email Customer 156

socalTECH

JUNE 1, 2012

My other co-founder, Rusty Jenkins, was also with that company, doing sales. We will be opening up a a round of funding soon, as soon as we have some metrics and have been live in the market, and hope to raise some money and capital in the next thirty days. We're also funding it out of pocket. You mention you're part of StartEngine.

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Startup Professionals Musings

APRIL 18, 2020

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Tricked by recency. So when decisions are to be made, we tend to remember recent information and issues.

Metrics 157

Metrics Demand Statistics Sales 157

Berkonomics

AUGUST 15, 2013

Earliest warning metrics: What good is information if you can’t act upon it in a timely manner? Find metrics that will be “leading indicators” of trouble to come. Think of labor efficiency (future product or service delivery impairment) or warehouse inventory (sales slowdown, supply chain management problems) as examples.

Metrics 184

Metrics Software Review Technical Review Statistics 184

InfoChachkie

SEPTEMBER 29, 2014

Sometimes we measure things and see that in the short term they actually hurt sales. But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

JULY 9, 2018

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

MAY 30, 2022

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Both Sides of the Table

MAY 14, 2018

Summary: Send the Deck Pitch decks are sales & marketing decks and like in any sales activity, any great sales person assumes his or her competition will eventually get their deck. Competition isn’t won or lost by your marketing decks?—?it’s it’s won by how you innovate and by how you execute.

Funding 239

Funding Venture Capital IP Email 239

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

MAY 19, 2018

For starters you have to realize that fund-raising is a sales process. A brochure is an easy out for you in the sales process without being rude. We did some outbound sales & marketing, we responded to some inbound enquiries that came “over the transom” from marketing activities and we responded to RFPs (requests for proposal).

Funding 336

Funding Venture Capital Startup Email 336

socalTECH

MARCH 6, 2019

Eastham previously was at Bazaarvoice, and also was co-founder and CEO of Cmpare Metrics (Acquired by GroupBy). Weaver previously was Regional Vice President of Sales at Dosh, and also had served at Civitas Learning and Bazaarvoice. Vertebrae offers up 3D and AR software to brands and retailers.

Metrics 113

Metrics Sales Software Development Los Angeles 113

Startup Professionals Musings

APRIL 21, 2023

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

JULY 30, 2021

When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels. Scan for unmet needs to match new products.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

JANUARY 22, 2021

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Even though the Internet is pervasive and free, you should not assume that a website is all you need for sales and marketing.

Sales 165

Sales Customer Custom Social Media 165

SoCal CTO

JUNE 9, 2010

Through advertising or direct sales, these sites harvest intent. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.)

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

MARCH 3, 2013

He believes that one of the financial metrics taught at business schools and reinforced by Wall Street has accelerated offshoring of industries. The numerator (return) encourages more sales, which is fine. We also spoke about technology systems in the perspective of global competition. He spoke about ROCE (return on capital employed).

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403