Remove Metrics Remove Sales Remove Training
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

The problem with shelfware is that if you have great sales people, you have raised tons of VC money from prominent investors, you have some marquee clients and you thus likely have some great press about you it can be hard to tell true success from that which is ephemeral. Did they do a major training program?

Marketing 354
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Provide training, tools, and required decision authority. Incentives should be a combination of metrics and recognition to highlight results.

Customer 147
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10 Steps To A New Venture That Can Change The World

Startup Professionals Musings

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Training and coaching. From time to time, include customers and sales members in ideation sessions. Innovation is not a random walk into the unknown. Ownership.

Coach 144
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7 Practices To Enhance Accountability In Your Startup

Startup Professionals Musings

He closed stores for a day to update employee racial-bias training. Make sure that metrics and goals are set up front, and not modified as the project progresses. Delegating control means having the right information, the right tools, and the right training to make the right decisions. Provide assessments based wholly on facts.

Startup 132
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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

In both cases, it’s easy for them to become frustrated and give up, since most have never been trained in change management, and don’t even know what questions to ask. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Just because Google sales hit $1.5

Startup 155
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6 Ways To Test Your New Venture Sustainability Early

Startup Professionals Musings

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Even though the Internet is pervasive and free, you should not assume that a website is all you need for sales and marketing.

Sales 165