Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Tips 79

Tips Metrics Technical Review Customer 79

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

JUNE 1, 2022

Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Put metrics in place to track decision results. Accept change as a way of life in achieving success. The days of winning by fixing processes, and never changing them are gone.

Technical Review 120

Technical Review Customer Custom Social Media 120

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

MARCH 25, 2016

Update your technology to reach new customer segments. Make sure you website is mobile-friendly, totally user-friendly, includes a blog and provides for customers review and feedback. Include mobile-app support and new social-media channels. Use social media and personal discussions to isolate their interests and needs.

Customer 55

Customer Custom Marketing Social Media 55

Tech Zulu Event

JANUARY 22, 2016

percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? According to emarketer.com , Facebook earns 65.5 That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

DECEMBER 23, 2016

Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. This means regular updates are required to your business plan, marketing message, social media, and website content. Define and use market metrics to tune your plan. Static content quickly becomes dead content.

Social Media 67

Social Media Metrics Startup Technical Review 67

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. That most of our ideas will not work, but we need to review why each one failed and what we can learn from them in order to progress.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

NOVEMBER 4, 2019

Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

AUGUST 4, 2017

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

FEBRUARY 24, 2017

Use your knowledge of evolving needs and technology to add more value than competitors, and introduce clients to each other to build partnerships. Use visibility and social media to pull clients in. They expect reviews and testimonials from other clients. Set pricing to assure both revenue and profit.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

APRIL 17, 2017

Of course, nobody really knows all of what tomorrow will bring, in terms of globalization, digital technology, or demographic shifts, but most experts agree that certain elements are already obvious, and things must be done today to get your business ready in time. Data technology facilitates more fact-based decisions.

Company 55

Company Companies Artificial Inteligence Technical Review 55

SoCal CTO

MARCH 22, 2007

Here are some thoughts related to this topic, stimulated by an increasing number of requests to join "social networks" of one sort or another: "Network Unto Others As You Would Have Others Network Unto You" [link] March 27, 2007 1:06 PM Charles Edge said. Technology Jobs in Southern California – a Rebound.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many entrepreneurs look for that one magic bullet -- an exciting new technology, perhaps, or their own determination to make the world a better place -- to override any shortcomings in their startup model. Investors look for specifics on sales channels, marketing collateral, social media initiatives and customer incentives.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

DECEMBER 14, 2013

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. But the reality is that sellers are no longer in charge of the customer buying process. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Tech Zulu Event

NOVEMBER 8, 2012

“We are in a different age now where technology is so important and I wanted to be connected with people along the way.” From left to right: Mike Coffey (DeveloperTown), Manpreet Singh (Seva Call), Jonathon Perrelli (Fortify.vc), Frank Gruber (Tech Cocktail). vc , Liam Martin with Staff. Word of mouth travels far.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. But the reality is that sellers are no longer in charge of the customer buying process. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. But the reality is that sellers are no longer in charge of the customer buying process. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. But the reality is that sellers are no longer in charge of the customer buying process.

Custom 96

Custom Customer Search Engine Optimization Summary 96

Tech Zulu Event

NOVEMBER 23, 2011

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. If you’re diligent enough at not doing anything productive Klout will reward you with a treat! Klout, PeerIndex, Kred, and even Empire Avenue need to go away. 02% from tweets.

Social Network 106

Social Network Metrics Technical Review Sites 106

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Implement marketing metrics based on inbound data. Update your website to make it totally customer-focused.

Marketing 94

Marketing Social Media Technical Review Customer 94

SoCal CTO

AUGUST 3, 2010

This continues my series of posts: Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March The following are the top items based on social signals. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Silly, right?

Startup 217

Startup Venture Capital Blogging Software Review 217

Tech Zulu Event

JANUARY 20, 2014

The afternoon, with Tech Wildcatters ‘ Gabriella Draney and a handful of still-stealth eCommerce ventures, solidified that the industry of commerce is in Texas. Home of the review Bazaarvoice. Natural language merchandiser Compare Metrics. Offline engagement platform EyeQ. Texas and eTail.

Technical Review 71

Technical Review Commerce Yahoo Web 71

Xconomy

SEPTEMBER 23, 2016

I found another name for this low-tech form of long distance TV show sharing in the New York Times: “sync-watching.” Beyond a simple phone call, far-flung friends are using any technical means possible—like Skype and live tweeting—to duplicate that cozy experience of sitting in front of the same TV together. See how it works here.).

Technical Review 40

Technical Review News Social Media Startup 40