socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. openx mobile advertising auction network server'

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

OpenX 133

OpenX Mobile Networking Advertising 133

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee business operations in the country. OpenX has been in Japan since 2010. READ MORE>>.

OpenX 167

OpenX Advertising Los Angeles Mobile 167

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Mobile 138

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

SEPTEMBER 12, 2014

The startup is led by Anke Audenaert, and said its team was behind JumpTime, a content optimization software product that was sold to OpenX in 2013. openx iphone mobile sharing discovery social bookmarking favrit' Favrit''s app runs on iOS, and lets users bookmark and recommend places, such as restaurants and stores, to friends.

OpenX 244

OpenX Santa Monica Mobile Organization 244

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. READ MORE>>.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

OpenX 100

OpenX Google JavaScript Pasadena 100

socalTECH

JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. OpenX provides online and mobile ad serving and other related software. openx emea advertising managing director executive' He also served at Yahoo. READ MORE>>.

OpenX 100

OpenX Yahoo Advertising Mobile 100

socalTECH

FEBRUARY 9, 2015

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses.

OpenX 100

OpenX Advertising .Net Los Angeles 100

socalTECH

AUGUST 29, 2016

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. The two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S.,

OpenX 113

OpenX Advertising Los Angeles Mobile 113

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. Baumgart is the former Chief Strategy Officer at Adconion Direct, Mattern was co-founder and Chief Technologist at Rubicon Project, and Lum was Head of Engineering at OpenX.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors.

OpenX 100

OpenX Media News Advertising 100

socalTECH

FEBRUARY 26, 2015

Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.

OpenX 100

OpenX Yahoo Pasadena Commerce 100

socalTECH

FEBRUARY 27, 2017

Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. Director of Product Management for Video, OTT, and Mobile at OpenX. Nguyen was most recently GM/Sr.

OpenX 100

OpenX Symantec Product Google 100

socalTECH

NOVEMBER 19, 2013

Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps). Tim Cadogan , OpenX (Pasadena, advertising). Sean Callahan , SlimSurveys (San Diego, mobile apps). Greg Cohn , Burner (Los Angeles, mobile app). Sam Friedman , ParkMe (Santa Monica, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. Edmunds.com has been around forever in Los Angeles, but after a recent redesign and a focus on updating its web site, new mobile. The now-public. The company recently reported record. The firm, based in Pasadena, has dozens of.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M What is Burstly? Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

JUNE 30, 2016

Chauhan has previously served at Adslot Technologies, OpenX Technologies, Rubicon Project, Move, and Yahoo!, Los Angeles-based HomeMe , which develops an app to pre-approve renters for apartments, has named two executives, the company said earlier this week. and had founded online ad networks Banner Brokers and ClickAgents.

OpenX 100

OpenX Yahoo Equity Sales 100

Both Sides of the Table

JUNE 12, 2010

Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Current round: $31.0mm in Series C by Insight Venture Partners (Jeff Lieberman). Read more: TechCrunch.

Venture Capital 217

Venture Capital Capital Metrics Competition 217