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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. But there’s more…on this show, we control the content and we have built the social media right into the program. Tell no one!

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Demand Media Extends Pluck To Mobile

socalTECH

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

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Link-in-bio monetization platform Snipfeed raises a $5.5M seed round

TechCrunch LA

The link-in-bio business is heating up as more mobile website builders compete for a coveted slice of real estate on a creator’s TikTok, Instagram or Twitter. Through Snipfeed’s referral program, creators can make 5% of sales from anyone they onboard to the platform (this comes out of Snipfeed’s commission). “We

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Mobile Roadie Launches In China

socalTECH

Los Angeles-based Mobile Roadie , the developer of branded, mobile apps for celebrities and brands, said last night that it has launched in China. The firm said that it is developing a localized, Chinese version of its platform via local partner FabriQate, a mobile service agency with offices in Guangzhou, Hong Kong, Mumbai and London.

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Pod Network Picks Up $5M For Social Media App

socalTECH

Manhattan Beach-based Pod Network , which says it is developing a mobile, social media network which connects users based on their physical location, plus professional and personal interests, has raised $5M in a seed funding. The company said the round was led by PACA Ventures and Anthony Misitano, founder of Post Acute Medical.