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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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Framework Benchmarks Round 9

TechEmpower

Since the first round, we have known that the highest-performance frameworks and platforms have been network-limited by our gigabit Ethernet. The hardware specifications used in Round 9 were not well-optimized for the web-app use case our project exercises. For JSON serialization, node.js performance in the Peak environment is about 3.3x

Framework 546
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Frameworks Round 6

TechEmpower

July marks the fourth month of our ongoing project measuring the performance of web application frameworks and platforms. The results web site has been improved with test-type and hardware-type navigation, allowing you to share links to a specific results chart, such as Round 6, Fortunes on EC2. View Round 6 results now.

Framework 521
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BuildFire Launches Platform For Instant Mobile App Creation

socalTECH

Newport Beach-based BuildFire said yesterday that it has released a new platform, aimed at helping businesses and nonprofits to easily create native smartphone, tablet, and web apps. BulidFire said its mobile app creation platform supports e-commerce capability, straming video, calendar integration, social features, and much more.

Platform 149
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Mobile Internet Apple Facebook

SoCal CTO

The analysts at Morgan Stanley have produced a report that’s quite good reading on some of the major trends concerning mobile web. More than Mobile Internet I think they had trouble coming up with a name and settled for Mobile Internet even though it isn’t a great choice. Those things likely are not mobile.

Mobile 204
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. The world is going mobile. I’ll explain in detail below.

Mobile 282
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Framework Benchmarks Round 8

TechEmpower

Merry Christmas web framework performance aficionados! What better way to celebrate the holidays than by cheering on your favorites as they race through a variety of application fundamentals in the biggest web platform grudge match of the season? We certainly can''t think of anything more festive. About TechEmpower.

Framework 534