Both Sides of the Table

JANUARY 12, 2014

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 22, 2014

Think of web vs. mobile. SEO marketing vs. social marketing. I’ve sat on ad tech boards with board members who clearly knew little about impressions, fill rates, CTRs, RTB, eCPMs or the difficulties & opportunities of embedded mobile SDKs vs. HTML5. Traditional software vs. SaaS. FourSquare. Everywhere.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JANUARY 5, 2016

And of course SnapChat is relevant for younger video consumers. But ignoring SnapChat for video is a mistake. It requires too many skills in SEO, audience measurement, platform integrations, CRM, retargeting, a/b testing of titles/thumbnails and development of one’s own platform for CMS and mobile distribution.

Content 150

Content Snapchat Platform SEO 150

socalTECH

MARCH 2, 2016

The people who we our content and videos in are essentially connected, mobile, have their phone with them all the time. Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Everyone carries their phone around, and 70 to 75 percent of the traffic on our site is all mobile.

Media 100

Media Content News SEO 100