InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. In most cases, the advertiser only pays per valid registration obtained.

Customer 164

Customer Custom Advertising SEM 164

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more.

Marketing 40

Marketing CPC Metrics .Net 40