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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. I think these tough economic times and social networks have re-awakened consumers to the fact that there is more to a business transaction than price. Not too long ago, everybody thought customer loyalty was dead.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. I think these tough economic times and social networks have re-awakened consumers to the fact that there is more to a business transaction than price. Herein lies an opportunity for startups to beat the big guys.

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