socalTECH

FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

OpenX 168

OpenX Mobile Advertising Pasadena 168

socalTECH

SEPTEMBER 23, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. OpenX said that Gentry will head up its three core operating teams in business, engineering, and product. openx spotrunner overture online advertising executive'

OpenX 180

OpenX Advertising Los Angeles Networking 180

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. openx advertising major league gaming market'

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

FEBRUARY 27, 2017

Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. Director of Product Management for Video, OTT, and Mobile at OpenX. Nguyen was most recently GM/Sr.

OpenX 100

OpenX Symantec Product Google 100

socalTECH

FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. OpenX said it has already integrated LiftDNA's products into its products, and announced LiftDNA by OpenX will be available immediately.

OpenX 140

OpenX Pasadena Course Acquisition 140

socalTECH

JULY 11, 2013

Pasadena-based OpenX Technologies , and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive provider of digital monetization technology for display ad inventory for United Online''s Juno, NetZero, and Classmates properties. Financial details of the link were not announced.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

socalTECH

AUGUST 29, 2016

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. The two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S., households.

OpenX 113

OpenX Advertising Los Angeles Mobile 113

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. OpenX is a provider of Internet advertising serving software and related services.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

socalTECH

JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

OpenX 133

OpenX Advertising Los Angeles Media 133

socalTECH

JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

OpenX 154

OpenX Pasadena Advertising Software 154

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. Global Investment, Inc.,

OpenX 145

OpenX SoCalTech Advertising Los Angeles 145

socalTECH

JANUARY 26, 2010

Pasadena-based OpenX , which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. OpenX is venture backed by DAG Ventures, Accel Partners, Index Ventures, Mangrove Capital, First Round Capital, and others. READ MORE>>.

OpenX 100

OpenX Statistics Advertising Pasadena 100

socalTECH

OCTOBER 16, 2014

Spreeify said its product works with major ad servers (DoubleClick, Sizmek, OpenX, AppNexus), DSPs (Rubicon Project, Turn, RocketFuel, DataXu, TheTradeDesk) and publishers (AOL, Yahoo, Pandora, MSN), and is already being used by such customers as JustFab, Sony and Papyrus. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JUNE 30, 2016

Chauhan has previously served at Adslot Technologies, OpenX Technologies, Rubicon Project, Move, and Yahoo!, and had founded online ad networks Banner Brokers and ClickAgents. The company said it has named Raj Chauhan as Chief Revenue Officer and Natalie Cariola as Vice President of Sales.

OpenX 100

OpenX Yahoo Equity Sales 100

socalTECH

NOVEMBER 13, 2013

Among the highest ranked in the annual program was OpenX Software , based in Pasadena, which had a 44,075% five year growth rate, which was ranked at number 5 in the nation, based on its fiscal revenue growth rate from 2008 to 2012.

Southern California 199

Southern California Marina Del Rey El Segundo Santa Monica 199

SoCal Tech Calendar

JANUARY 15, 2010

Best Exit Internet Technology, Networks In Motion; Best Funding in New Media/Internet: Rubicon Project, The, HauteLook.com, Zag; Best Funding in Software/Services: OpenX Technologies, Inc. Master of Ceremonies: Ken Rutkowski, METal International. 2010 LAVA Hall of Fame Inductee: Jake Winebaum; Best Exit Life Sciences: Corevalve, Inc.;

LAVA 100

LAVA Cornerstone OnDemand Zag OpenX 100

socalTECH

NOVEMBER 19, 2013

Tim Cadogan , OpenX (Pasadena, advertising). Alex Kazerani and James Segil (shared), EdgeCast Networks (Los Angeles, content delivery network). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Both Sides of the Table

JUNE 12, 2010

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. Social network app developer and ad network. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Total raised: $56.3mm. Competitor: Slide.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164