socalTECH

JUNE 7, 2010

Padnos was the founder of Better PPC , a pay-per-click technology firm which helped small and medium sized businesses manage, optimize, and report on their PPC campaigns; Padnos sold BetterPPC in September of 2008 to Tsavo, the content startup headed by now-MySpace co-President Michael Jones. Padnos also has served at Yahoo!

PPC 182

PPC Tsavo Sales Yahoo 182

socalTECH

SEPTEMBER 16, 2008

According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. in 2001, after having previously served at Yahoo! and University Netcasting, where he was involved with FANSonly.com, which was purchased by Viacom and became the CBS College Sports Network. SEO operations.

Tsavo 100

Tsavo SEO PPC Userplane 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

OCTOBER 29, 2009

Advertising is also what allows you to watch Hulu for free, use Yahoo! People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date. Why am I excited about in-stream advertising then?

Ideas 286

Ideas Advertising Google Technical Review 286