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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. If you have NO network of promotion for your story? Simply write a great book? How do people drive SEO growth?

Marketing 379
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Populate your team.

Blogging 104
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Populate your team.

Startup 101
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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

So finding time is hard, and good writing is simply not what most people do. From a networking standpoint, it’s a lot more efficient than going to seminars and other industry events. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Populate your team.

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Entrepreneur: Challenge Yourself Before You Invest

Startup Professionals Musings

I believe the process of writing the plan is more valuable than the result, because it forces you to think through all the elements, and make sure they fit together and fit you. The process for all of these is networking (not email blasts or cold-calling investors). Do you have a viable plan? How much money do you really need?

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7 Questions Test Entrepreneur Focus Before Funding

Startup Professionals Musings

I believe the process of writing the plan is more valuable than the result, because it forces you to think through all the elements, and make sure they fit together and fit you. The process for all of these is networking (not email blasts or cold-calling investors). Do you have a viable plan? Each of these has a cost in time an effort.

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7 Questions to Ask Yourself Before Asking For Money

Startup Professionals Musings

I believe the process of writing the plan is more valuable than the result, because it forces you to think through all the elements, and make sure they fit together and fit you. The process for all of these is networking (not email blasts or cold-calling investors). Do you have a viable plan? How much money do you really need?