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.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? So how exactly do you break out then? And they back it up with data.
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast. Nobody likes writing re-hashed stories. Not everyone has a spare 40 mill for a re-do.
San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Share with them how excited you are, ask them what they think and find out if there is one person they can share the good news with. Search Engine Optimization (SEO).
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and popular news sources. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking.
One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.
Beginning with hip hop in 2009, they’ve since included different genre verticals into their model with rock, poetry, news, even bible. More recently, a conflict with Google over SEO practices saw heavy penalties on their search results, but ultimately led to a resolution between the two parties. Genius, in Your Hands.
Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Leave comments on their posts, link to them from your site… do that and when you approach them to write about you, you’ll find a welcomed reception. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.
Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Don’t use your home page just as a static business card.Put new topical content that updates as often as possible on the home page so there is always something new and interesting to bring people back. Referring Traffic / Press.
It was fun to write, so go get the best out of it. Leave a reply Find related posts in Redirects , URI shortening , Usability , 404grabber , Web development , Social Web , Site-Search Thoughts, findings, notes and opinions on Web development, Web search and SEO - not always serious and sometimes polemic. Thanks for your time.
As featured in technology and news publications: Are you new? Write me an e-mail and let me know what youre up to! I’ve been asked a few times recently, “Wow, these analytics you write about are great, but how does a startup begin to bite off the relevant parts?&# See the books I recommend to friends.
I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.
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