You Need Customer Loyalty, Not Just Satisfaction
Startup Professionals Musings
OCTOBER 1, 2010
You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. People are tired of being serviced like a commodity by a faceless computer robot. Do everything you can to show your customers how they can cut their own costs and yours too, like online service. Marty Zwilling.
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