You Need Customer Loyalty, Not Just Satisfaction
Startup Professionals Musings
OCTOBER 1, 2010
You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. With today’s technology, make sure they get a monthly newsletter, a reminder care for a tune-up, or a holiday greeting card personalized just for them. Educate your customers on your business. Marty Zwilling.
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