socalTECH

JANUARY 29, 2020

Tim Cadogan , the current CEO of Pasadena-based OpenX , is set to take over at San Diego-based GoFundMe , according to GoFundMe. Cadogan is taking over for Rob Solomon, who had been CEO of GoFundMe for the last five years. The reason for the shift was not given, however, GoFundMe said that Solomon will stay as Chairman of the company.

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OpenX San Diego Pasadena Company 160

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MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. Ho had served at Hulu and Yahoo.

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OpenX Hulu Yahoo Advertising 113

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SEPTEMBER 11, 2017

Los Angeles-based programmatic advertising software developer OpenX says it has been selected by online publisher the Guardian. According to OpenX, The Guardian has more than 150 million unique browsers worldwide per month. OpenX said The Guardian is using its OpenX Ad Exchange product.

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OpenX Advertising Software Development Los Angeles 100

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SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company.

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OpenX Company Companies Tool 124

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MARCH 9, 2018

Los Angeles-based online advertising exchange and ad technology provider OpenX said on Thursday that it has banned the popular 300x250 video ad unit from its exchange, citing the extremely high video fraud rate on that format.

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OpenX Advertising Los Angeles Networking 124

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JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. openx mobile advertising auction network server'

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OpenX Product Advertising Demand 159

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APRIL 19, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX reported a win with personal finance news publisher Kiplinger on Tuesday, saying Kiplinger will use the company's header bidding, private marketplace and real-time guaranteed deals. OpenX said that Kiplinger sees over 4.5 million unique monthly readers.

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OpenX News Advertising Los Angeles 113

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MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

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OpenX Tool Advertising Google 124

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FEBRUARY 13, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. Financial impact of the deal was not announced.

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OpenX Software Review Advertising Los Angeles 113

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JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. According to OpenX, the new office gives it better access to talent, especially on the west side, helping those employees achieve a better work-life balance.

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Culver City OpenX Pasadena Los Angeles 124

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MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

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OpenX Marketing Advertising Los Angeles 180

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OCTOBER 29, 2012

Los Angeles-based OpenX announced this morning that it has acquired JumpTime , a developer of technology to help publishers calculate the value of their content assets. OpenX said that JumpTime's team will join the company as a part of the buy. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures. READ MORE>>.

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OpenX Los Angeles Content Angel 178

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FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory.

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OpenX Advertising Los Angeles Platform 100

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MAY 12, 2017

Los Angeles-based online programmatic advertising marketplace operator OpenX said on Thursday that the business involving private marketplace or advertising, its "programmatic direct" business, grew by over 500 percent year-over-year. Actual dollar amounts were not announced by OpenX.

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OpenX Advertising Los Angeles Angel 113

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FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

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OpenX CTO Hire GRP Partners CIO 223

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MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. READ MORE>>.

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OpenX Mobile Advertising Software Development 174

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MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.

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OpenX Customer Custom Yahoo 138

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FEBRUARY 5, 2016

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. Purch said the move has helped it see a 400 percent lift in monthly revenue from OpenX's software, due to help from OpenX's yield analysts.

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OpenX Software Review Technical Review Guide 100

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FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

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OpenX Mobile Product Advertising 100

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APRIL 21, 2017

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said on Thursday that it has named Janice Rohn as its new Vice President of User Experience (UX). Rohn, who wil be based in Pasadena, will lead the company's User Experience (UX) team, according to the company.

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OpenX Pasadena Advertising Los Angeles 113

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FEBRUARY 26, 2013

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

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OpenX Advertising Los Angeles Acquisition 159

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APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

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OpenX Google JavaScript Pasadena 100

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FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. mobile native advertising exchange openx' READ MORE>>.

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OpenX Mobile Screening Pasadena 153

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DECEMBER 16, 2015

Los Angeles-base programmatic advertising marketplace operator OpenX has named a new Chief Technology Officer, according to the company. OpenX said it has named Michael Radovancevich as its new CTO, as well as shifting former Chief Legal Officer Douglas McPherson to become Chief Administrative Officer and General Counsel.

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OpenX Chief Technology Officer Advertising Los Angeles 100

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OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. READ MORE>>.

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OpenX Advertising Web Los Angeles 147

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OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. openx advertising technology executive scott braley julie ullen deborah roth' Braley previously headed up Facebook''s U.S. Van Ullen was most recently at the IAB. READ MORE>>.

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OpenX Advertising Demand Los Angeles 164

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MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. OpenX said that Patch will use its programmatic technology platform across its properties, which reach over 17.4

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OpenX News Advertising Los Angeles 100

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MARCH 29, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX announced early this morning that it has expanded its leadership team in Europe. OpenX said it has named Dominic Trigg as Vice President, EMEA, and promoted Richard Kidd, Commercial Director, Germany, to the position of Vice President, Head of Business Development, EMEA.

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OpenX Yahoo Advertising Los Angeles 100

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FEBRUARY 19, 2014

Los Angeles-based OpenX appears to be continuing to bolster its executive ranks--and a possible IPO bid--with the naming of Tom Fuelling, the former CFO of Hulu, as its Chief Financial Officer this morning. openx fuelling hulu executive merger acquisition' Fuelling was at ARTISTdirect when it went through its own IPO. READ MORE>>.

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OpenX Hulu Media Acquisition 138

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JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

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OpenX Advertising Los Angeles Mobile 138

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DECEMBER 20, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources.

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OpenX Technical Support Advertising Resource 100

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SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors.

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OpenX Media News Advertising 100

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JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

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OpenX Advertising Web Los Angeles 150

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FEBRUARY 9, 2015

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses.

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OpenX Advertising .Net Los Angeles 100

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FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

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OpenX Mobile Advertising Pasadena 168

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JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. OpenX provides online and mobile ad serving and other related software. openx emea advertising managing director executive' He also served at Yahoo. READ MORE>>.

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OpenX Yahoo Advertising Mobile 100

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JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

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OpenX Mobile Advertising Los Angeles 153