socalTECH

MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan.

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OpenX ReachLocal Southern California Advertising 168

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Advertising Pasadena Web 178

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FEBRUARY 26, 2013

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

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OpenX Advertising Los Angeles Acquisition 159

socalTECH

JANUARY 22, 2019

Los Angeles-based OpenX said on Tuesday that it has named a new CFO. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange.

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Fandango OpenX Advertising Los Angeles 168

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MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. READ MORE>>.

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OpenX Mobile Advertising Software Development 174

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FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. READ MORE>>.

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OpenX Advertising Web Los Angeles 174

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SEPTEMBER 23, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. OpenX said that Gentry will head up its three core operating teams in business, engineering, and product. openx spotrunner overture online advertising executive'

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OpenX Advertising Los Angeles Networking 180

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SEPTEMBER 19, 2012

Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee business operations in the country. OpenX has been in Japan since 2010.

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OpenX Advertising Los Angeles Mobile 167

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

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OpenX Advertising Web Los Angeles 150

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NOVEMBER 2, 2009

Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. Tags: software publishing advertising microsoft openx. Financial details of the advertising technology partnership were not disclosed. READ MORE>>.

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OpenX Advertising Technology Pasadena 157

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based OpenX , the developer of ad serving technology, said late last night that it is launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications inc. The two said they will launch OpenX Market Japan sometime in the fourth quarter.

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OpenX Advertising Los Angeles Media 145

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX said that Chauhan will be responsible for increasing adoption of its OpenX Enterprise and OpenX Market ad exchange platform. He also has served at Move, Inc. READ MORE>>.

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OpenX Yahoo Pasadena Advertising 153

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JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

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OpenX Mobile Advertising Los Angeles 153

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FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

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OpenX Mobile Advertising Pasadena 168

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FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. OpenX said it has already integrated LiftDNA's products into its products, and announced LiftDNA by OpenX will be available immediately.

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OpenX Pasadena Course Acquisition 140

socalTECH

FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. mobile native advertising exchange openx' READ MORE>>.

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OpenX Mobile Screening Pasadena 153

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OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. READ MORE>>.

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OpenX Advertising Web Los Angeles 147

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. openx advertising technology executive scott braley julie ullen deborah roth' Braley previously headed up Facebook''s U.S. Van Ullen was most recently at the IAB. READ MORE>>.

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OpenX Advertising Demand Los Angeles 164

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FEBRUARY 2, 2012

Los Angeles-based OpenX. Rosenthal also has previously served at DoubleClick, Kyte, Verizon, and Panther CDN/CDNetworks OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, AOL Ventures, Mitsui & Co., Rosenthal was previously at AOL, serving as VP of National Sales. Presidio Ventures and O'Reilly AlphaTech Ventures.

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OpenX Los Angeles Sales Software 147

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AUGUST 7, 2013

Pasadena-based OpenX is experiencing some big growth pains this week, and is facing a nasty security issue with the open source version of its software. OpenX issued a mantory update Tuesday to fix the issue, which opened up users of the software to arbitrary PHP code execution on its servers. READ MORE>>.

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OpenX PHP Pasadena Advertising 153

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APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. online publishing monetization advertising optimization content openx'

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OpenX Content Services Advertising 159

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AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

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OpenX Advertising Mobile Los Angeles 169

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

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OpenX Advertising Los Angeles Mobile 138

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MARCH 30, 2010

Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. Tags: openx orange france telecom market marketplace display advertising internet. Financial arrangements between the firms were not disclosed. READ MORE>>.

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OpenX Advertising Pasadena Marketing 162

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JULY 11, 2013

Pasadena-based OpenX Technologies , and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive provider of digital monetization technology for display ad inventory for United Online''s Juno, NetZero, and Classmates properties. Financial details of the link were not announced.

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OpenX Advertising Woodland Hills Technology 153

socalTECH

MARCH 1, 2012

Los Angeles-based OpenX , the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IAB Rising Stars" Ad Units, the six new ad units which were recently approved by the IAB.

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OpenX Advertising Los Angeles Software 145

socalTECH

JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

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OpenX Pasadena Advertising Software 154

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.

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OpenX Customer Custom Yahoo 138

socalTECH

JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

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OpenX Advertising Los Angeles Media 133

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

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OpenX Mobile Advertising Pasadena 159

socalTECH

SEPTEMBER 26, 2012

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move. READ MORE>>.

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FEBRUARY 19, 2014

Los Angeles-based OpenX appears to be continuing to bolster its executive ranks--and a possible IPO bid--with the naming of Tom Fuelling, the former CFO of Hulu, as its Chief Financial Officer this morning. openx fuelling hulu executive merger acquisition' Fuelling was at ARTISTdirect when it went through its own IPO. READ MORE>>.

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OpenX Hulu Media Acquisition 138

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX said that Hochhauser led Ancestry.com''s successful $100M IPO and two $100M follow-on-offerings. acquisition merger board executive hochhauser howard ancestry openx'

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OpenX Pasadena Advertising Acquisition 140

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JULY 25, 2012

Los Angeles-based online advertising technology firm OpenX has opened up its fifth data center, the company announced this morning, to help support its online advertising marketplace. OpenX said the new data center will be located in Chicago, and comes on top of its existing data centers in LOs Angeles, Virginia, Amsterdam, and Tokyo.

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OpenX Advertising Los Angeles Content 133

socalTECH

MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. Global Investment, Inc.,

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OpenX SoCalTech Advertising Los Angeles 145

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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OpenX Advertising Los Angeles Networking 138

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. OpenX said the new product was designed by a team with experience from Yahoo!, Overture and Shopzilla.

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