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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Tim Cadogan, chief executive officer at OpenX and a marketing technology veteran, shared the following observation, “Over the past fifteen years, I’ve seen a number of disruptive innovations in digital advertising technology, including both the creation of paid search and the evolution of the real-time display space.

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San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

socalTECH

It''s also home to many other prominent technology companies, including OpenX and NewEgg. Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing.