When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend.
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