socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. OpenX said that Patch will use its programmatic technology platform across its properties, which reach over 17.4

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

DECEMBER 23, 2015

Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. Financial details of the win were not disclosed.

OpenX 100

OpenX Customer Custom Advertising 100

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. openx advertising major league gaming market'

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

NOVEMBER 24, 2015

Los Angeles-based programmatic advertising technology provider OpenX said Monday that it has tied into an ad quality effort being run by PubNation. According to the two companies, OpenX is the first certified technology partner for PubNation's Ad Quality Platform, which helps identify and remove bad advertisements using crowdsourcing.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

NOVEMBER 16, 2015

Los Angeles-based OpenX has launched support for flexible ad units, increasing the capabilities of its platform, the company said late last week. OpenX said the new support lets advertisers multiple size ad units into a singular auction, which it says will help buyers access inventory in its exchange.

OpenX 100

OpenX Product Advertising Los Angeles 100

socalTECH

DECEMBER 20, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources. READ MORE>>.

OpenX 100

OpenX Technical Support Advertising Resource 100

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. based clients access to its programmatic platform. based clients access to its programmatic platform. READ MORE>>.

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

JUNE 20, 2012

Baumgart is the former Chief Strategy Officer at Adconion Direct, Mattern was co-founder and Chief Technologist at Rubicon Project, and Lum was Head of Engineering at OpenX. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M Los Angeles is home to a significant concentration of online advertising companies, among them OpenX, Rubicon Project, ValueClick, YieldMetrics, DataPop, Convertro, and GraphEffect--just to name a fraction of the companies in the area.

Media 150

Media Idealab OpenX Seed Funding 150

InfoChachkie

MAY 14, 2012

Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent. In just one year since launching its Creative Science platform, DataPop optimizes in excess of $100 million of its clients’ aggregate advertising spend.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

JUNE 12, 2010

Online DSP (demand-side platform) and ad exchange for display advertisers. Revenue model: % of total ad or data buy purchased through platform. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Total raised: $129.0mm. InviteMedia (acquired by Google).

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly?

Startup 164

Startup Platform Advertising GRP Partners 164