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Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. READ MORE>>.
Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. Financial impact of the deal was not announced.
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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?
OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. range of software products, and which has offices in Calabasas and Santa Barbara. Deploying software in the cloud? The company recently reported record.
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