socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

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OpenX Product Advertising Demand 159

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JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Advertising Pasadena Web 178

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FEBRUARY 26, 2013

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

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OpenX Advertising Los Angeles Acquisition 159

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MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. READ MORE>>.

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OpenX Mobile Advertising Software Development 174

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SEPTEMBER 23, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. OpenX said that Gentry will head up its three core operating teams in business, engineering, and product. openx spotrunner overture online advertising executive'

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OpenX Advertising Los Angeles Networking 180

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SEPTEMBER 19, 2012

Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee business operations in the country. OpenX has been in Japan since 2010.

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OpenX Advertising Los Angeles Mobile 167

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JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

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OpenX Advertising Web Los Angeles 150

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OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. openx advertising technology executive scott braley julie ullen deborah roth' Braley previously headed up Facebook''s U.S. Van Ullen was most recently at the IAB. READ MORE>>.

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OpenX Advertising Demand Los Angeles 164

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SEPTEMBER 1, 2010

Los Angeles-based OpenX , the developer of ad serving technology, said late last night that it is launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications inc. The two said they will launch OpenX Market Japan sometime in the fourth quarter.

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OpenX Advertising Los Angeles Media 145

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FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

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OpenX Mobile Advertising Pasadena 168

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MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX said that Chauhan will be responsible for increasing adoption of its OpenX Enterprise and OpenX Market ad exchange platform. He also has served at Move, Inc. READ MORE>>.

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OpenX Yahoo Pasadena Advertising 153

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JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

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OpenX Mobile Advertising Los Angeles 153

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FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed. READ MORE>>.

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OpenX Pasadena Course Acquisition 140

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OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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OpenX Advertising Web Los Angeles 147

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AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

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OpenX Advertising Mobile Los Angeles 169

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JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

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OpenX Advertising Los Angeles Mobile 138

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APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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OpenX Content Services Advertising 159

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NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

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OpenX Mobile Advertising Pasadena 159

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MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

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OpenX Customer Custom Yahoo 138

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SEPTEMBER 26, 2012

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move. READ MORE>>.

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OpenX Idealab CitySearch Ticketmaster 153

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AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX said that Hochhauser led Ancestry.com''s successful $100M IPO and two $100M follow-on-offerings. READ MORE>>.

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OpenX Pasadena Advertising Acquisition 140

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MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. READ MORE>>.

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OpenX SoCalTech Advertising Los Angeles 145

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APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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OpenX Advertising Los Angeles Networking 138

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JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

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OpenX Pasadena Advertising Software 154

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JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

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OpenX Advertising Los Angeles Media 133

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JULY 25, 2012

Los Angeles-based online advertising technology firm OpenX has opened up its fifth data center, the company announced this morning, to help support its online advertising marketplace. OpenX said the new data center will be located in Chicago, and comes on top of its existing data centers in LOs Angeles, Virginia, Amsterdam, and Tokyo.

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OpenX Advertising Los Angeles Content 133

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AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. OpenX said the new product was designed by a team with experience from Yahoo!, READ MORE>>.

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OpenX Product Advertising Yahoo 138

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SEPTEMBER 10, 2020

Los Angeles-based advertising technology and ad exchange operator OpenX announced on Wednesday that it has named Mark Liao as the company's new Chief Financial Offier. According to OpenX, Liao will head up its financial strategy, accounting, business intelligence and revenue performance teams. OpenX is led by CEO John Gentry.

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OpenX Yahoo Advertising Los Angeles 124

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SEPTEMBER 20, 2018

Pasadena-based advertising technology provider and ad exchange operator OpenX said last night that it has made an expansion to Japan and the Asia Pacific market, launching a new, programmatic video exchange to the region. OpenX said it opened up a new office in Japan earlier this year.

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OpenX Pasadena Advertising Marketing 133

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JUNE 26, 2018

Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. READ MORE>>.

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OpenX Advertising Google Los Angeles 124

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OCTOBER 9, 2017

Los Angeles-based OpenX has named a new CTO, saying this morning that it has appointed Paul Ryan as its new Chief Technology Officer. OpenX CEO Tim Cadogan said he has known Ryan for nearly two decades. OpenX operates an online advertising exchange and also is a provider of ad serving software.

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OpenX Chief Technology Officer Advertising Los Angeles 124

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MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.

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OpenX .Net Advertising Los Angeles 124

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JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. According to OpenX, the new office gives it better access to talent, especially on the west side, helping those employees achieve a better work-life balance.

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Culver City OpenX Pasadena Los Angeles 124

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APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

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OpenX Mobile Networking Advertising 133

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MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. OpenX is based in Los Angeles. The software is available for free. READ MORE>>.

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OpenX Tool Advertising Google 124

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MARCH 9, 2018

Los Angeles-based online advertising exchange and ad technology provider OpenX said on Thursday that it has banned the popular 300x250 video ad unit from its exchange, citing the extremely high video fraud rate on that format.

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OpenX Advertising Los Angeles Networking 124

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MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. READ MORE>>.

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