Both Sides of the Table
OCTOBER 21, 2009
On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the Tech Coast Angels (TCA). We feature a prominent speaker at every event.
Both Sides of the Table
JULY 1, 2010
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. Similarly I liked to keep myself apprised of the technical decisions we were making. Dipping: As a decision maker you rely on information being passed to you by the people who report to you.
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Both Sides of the Table
JULY 26, 2010
It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products.
Both Sides of the Table
MARCH 19, 2013
And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. As in, “Well, as a tech firm we put tons of effort into APIs so that you can do your own integrations. But they’re technology people not sales people!
Both Sides of the Table
OCTOBER 12, 2010
This is probably because many founders are product or technology people. So if you’re enterprise sales that might mean hiring people from Oracle, Microsoft, Salesforce or whatever who have never been at an “unbranded&# startup. If this is you I think it’s really important to get over this hurdle.
socalTECH
DECEMBER 3, 2012
A lot of software startups have shied away from serving public institutions, despite a big market, due to concerns about how slow they adopt things. Once those states were signed up, and did lots of due diligence, it went easier. In the past, we had been a one product company.
Both Sides of the Table
MAY 5, 2011
Seattle should be the envy of any non Silicon Valley tech community in the country. It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. You need to have passionate tech entrepreneurs who want to build businesses locally. The ingredients are all here.
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