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Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

We get referring site traffic. The single largest source of growth is organic search. We’ve got a very search-friendly site; we are starting to see what Google calls ‘authority’ for terms like ‘list’ and ‘top’ and ‘best’. We haven’t had a down week for organic search traffic all year.”.

Google 264
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). See Fred Wilson’s post on Twitter referring traffic. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.

Ideas 286
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site.