Organic Search Reference Social Media Web 
Both Sides of the Table
OCTOBER 29, 2009
was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.
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