Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 29, 2009

And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). People mistook the fact that these text advertisements worked in Google to say they would work in social networks. See Fred Wilson’s post on Twitter referring traffic.

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

OCTOBER 19, 2009

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. There was no viral social networking products back then like Twitter where people could easily discover your content.

Venture Capital 274

Venture Capital Blogging Startup Slides 274